Nothing for a lead. Pinly charges on two outcomes that the developer confirms: a flat fee when a qualified site visit is completed, and a percentage of the agreement value when a booking is verified. Boosted placement is a separate optional spend. A platform subscription is optional and covers inventory limits, integrations and analytics. Indicatively, the fee per qualified site visit is ₹1,250 and the booking fee is 0.35% of agreement value, capped at ₹75,000.

No. Buyers pay Pinly nothing at any point — searching, comparing, shortlisting, seeing the all-in price breakup, booking a site visit and enquiring are all free, with no account required to browse and no paywall anywhere in the buyer app.

Because outcome data is worth more to Pinly than a lead fee is. A lead fee rewards volume; an outcome fee rewards leads that convert. Charging on visits and bookings means Pinly only earns when the developer earns, and it gives Pinly the closed-loop data — which leads showed up, which converted, how fast the team responded — that makes ranking, lead scoring and benchmarks real rather than guessed.

The closed loop is the bargain: verified leads are free, and in exchange outcome reporting is mandatory. For every lead routed to you, you report what happened — contacted, qualified, visited, booked, or dropped with a reason. Reporting is a tap in the lead inbox or a webhook from your CRM. An org that stops reporting has its lead flow paused: currently more than 25 leads awaiting an outcome, or more than 25% of first responses missing the SLA, triggers the pause. Lead flow resumes as soon as the backlog is cleared.

A visit that was scheduled through Pinly, where the buyer physically arrived and checked in, and which your team marked completed. A no-show is not billable. A cancelled or rescheduled visit is not billable. A visit you did not confirm is not billable. Your own outcome report is what creates the charge.

A booking your team confirms against a Pinly-attributed lead. Attribution follows the lead record, so a walk-in that never came through Pinly is not billable. If a booking is cancelled before the agreement, raise a dispute and the billing event is voided or waived.

18% on Pinly's platform fee, because Pinly supplies a service to the developer. It is charged on the fee only, never on the property value. For an intra-Karnataka supply that is split 9% CGST and 9% SGST; for a developer registered outside Karnataka it is 18% IGST, keyed off the place of supply. This is a different tax from the 5% GST on an under-construction property, which the developer charges the buyer on the agreement value — the two are unrelated and are never combined on the same invoice. Rates stated as at 6 August 2026; verify before transacting.

Boost adds a capped, additive weight to a project's ranking among inventory that already qualifies. It cannot put unverified inventory into a verified result — unverified projects are simply not in the index — and it cannot override a buyer's filters. Boosted placement is labelled Sponsored everywhere it appears.

No. The all-in price breakup — base, PLC, floor rise, car park, club, maintenance deposit, GST, stamp duty and registration — is shown on every listing and is not a paid feature, an opt-out, or something a commercial conversation can change.

No. Monetization is built but switched off behind a feature flag. No payment gateway is configured, no invoice has been issued, and no developer or buyer has been charged anything. The figures on this page are indicative modelling numbers, not commercial terms. Financial year currently in effect for invoice numbering: 2026-27.